The ThingsAsian Press Technical Department is… Dayspring! New media serves old media when unique graphic design and WordPress MU (multi-user) work together to promote the many titles in the ThingsAsian Press catalog.
Situation
Global Directions Inc. expanded its deep Web content into print media.
ThingsAsian Press publishes travel books, children’s books and Asia inspired notecards.
To introduce these products to bookselling professionals, ThingsAsian Press needed a Web site, or better yet, a Web site per book.
“I just love working with all of you because you're responsive, detail oriented, and patient with me ... You really care that I am happy..."
Kim Fay
Author and Editor, To Asia With Love Guidebooks
Execution
Making use of the rapid development and easy content management provided by the open-source WordPress MU (multi-user) solution, the Dayspring creative team was able to generate unique promotional site designs for a number of catalog titles, which were quickly implemented and launched to the public.