At Dayspring, we understand the importance of a strong brand identity. When a brand identity is fully aligned with an organization’s values and purpose, it becomes a symbol around which you can rally your team and build trust with your audiences and customers. We start every engagement by probing into your organization’s history, mission, and culture, with the goal of identifying what aspects of your organization resonate with your customers and differentiate you from your competition. Then, we pare that down to what’s true and essential, leaving you with a visual identity that is as meaningful as it is elegant.
Our method is equally effective across industries. We have worked with clients in sectors as far afield as education, entertainment, healthcare, and professional services. The constant element in each of our engagements is a deep care for our clients and a love of expressing their essences in a manner that simply clicks.
But building a brand identity takes more than a logo design — it requires unity in just about every touchpoint with your audience. To help create a cohesive identity, we design business cards, presentations, annual reports, books, and, of course, websites using the same knowledge and design thinking that went into creating your logomark. With Dayspring’s brand design service, your brand will look as good on the outside as it feels on the inside.
Featured brand design projects
Black Mountain School of Theology & Community
Black Mountain School of Theology & Community needed a brand identity as the founders began laying its foundation. Dayspring ensured that their brand would signal the spirit, location, and intention of the school through layers of meaning integrated into a beautiful logo.
AAPI Equity Alliance
Brand and web redesign for a national nonprofit gives life to a new name embodying the same historic commitments.
Christians for Social Action
Brand and web redesign for a national nonprofit gives life to a new name embodying the same historic commitments.
Rise University Preparatory
A brand identity anchors a new school as it works to lift up an urban neighborhood through an uncompromising approach to education.
Ekoute
A new brand identity and website reinvigorates a consultancy that’s changing how nonprofits engage their clients.