E-Commerce Redesign Increases Sales.
Client
Jameco has been a leading electronic components distributor for more than 30 years, developing a well-deserved reputation for great prices, great selection, and a great source for hard-to-find electronic components.
Situation
They came to Dayspring with a problem: their website had not kept up with the times. Evidence pointed to the confusing interface and poor usability as the cause of user frustration and lost sales.
Execution
The Dayspring creative team worked with Jameco marketing to completely overhaul the user experience, reorganizing the information architecture, redesigning search and navigation interactions and updating product information displays.
Dayspring produced the high quality HTML, CSS and art files for hand-off to Jameco IT for integration with their eCommerce system, answering questions and providing support as needed during implementation. Jameco continues to call on Dayspring for additional usability consulting and redesign as other portions of the site are re-evaluated.
Upon going live, the redesign received high praise from Jameco visitors and produced immediate results in increased sales. Now that’s a return on investment.